Monthly Archives: February 2021

Context “I could eat a horse.” We have all heard this popular saying that means that one is hungry enough to crave a horse. But could you really eat a horse? It turns out that, even though horsemeat is considered way healthier than beef, it could be frowned upon to eat it. Like cats and dogs,Continue reading “Could you eat a horse?”

Context Since 2012, smartphones have become heavier, mainly to increase their battery capacity and because consumers feels that a bigger screen is more useful for video-chatting, taking photos, watching videos or playing games. However, this increase in smartphone weight is regularly criticized because it affects portability and phones are now nearly too big to manageContinue reading “Weight down !”

Context They are beautiful, often young and live a life of luxury they like to share with their followers on social media: high-net-worth influencers have become an inspiration for young people who want to follow in their idols’ footsteps or live vicariously through them. However, in some circles, wealthy may mean spoiled. For instance, influencerContinue reading “Influencers between luxury and ethicality”

Context Today’s managers have to consider different consumer expectations that are sometimes difficult to meet simultaneously. Luxury brands face this type of challenge. On the one hand, they are obviously meant to demonstrate prestige, exclusivity, and a high social status. On the other hand, the growing concern about the firm’s social, societal and environmental impacts enticesContinue reading “Luxury firms: from self-serving to selfless”

Context Today, consumer reviews seem to be ubiquitous. When buying online, people are expected to provide feedback for all kinds of purchases: travels, hotels, cab ride, computers, cars, etc. The list is endless. As a result, 93 % consumers report that reviews influence their purchase decisions. That being said, one can easily understand how theContinue reading “Rate me up”

Context “Tell me what you eat, and I will tell you what you are” said the French lawyer and gastronome Jean Anthelme Brillat-Savarin. It is embedded in our culture that choices reveal who we are. “We are our choices” said the French author Jean-Paul Sartre. This quote could indicate that our choices make us whatContinue reading “Are we our choices?”

Context Obesity and overweight are widespread diseases in many countries. Accordingly, health intervention programs have been devised to promote better eating, such as the Let’s Move campaign led by Michelle Obama in 2010. These programs are often based on cognitive approaches, so that consumers analyze their eating habits and decide to change them because ofContinue reading “Like a better eating machine !”