Monthly Archives: March 2023

Context In 2020, several fashion brands were severely berated by the public for failing to take a stand against racism in the Black Lives Matter movement. It is not unusual for consumers to punish brands following this type of transgressions. The punishments and their magnitudes depend on multiple variables such as brand personality or relationsContinue reading “Too cute to execute?”

Context The global consumers electronics market was estimated at $48.65 billion in 2020. The business disruption during the Covid pandemic encouraged consumers to subscribe to extended warranties, and it is now turning into a durable consumption pattern. As a consequence, the global consumers electronics is expected to hit $198.99 billion by 2030. Though this isContinue reading “How brand characteristics impact warranty valuations”